About Northwest Territories Tourism

Northwest Territories Tourism (NWTT) is the designated Destination Marketing Organization (DMO) working on behalf of the NWT Tourism Industry. Responsible to over 200 tourism business members, NWTT promotes pan-territorial tourism, industry education and the marketing
of all sectors of tourism in the NWT – locally, nationally and internationally.

Board of Directors | Vision & Mission | Staff

Board of Directors

NWTT is led by a Board of Directors with 14 members – seven elected members representing diverse sectors of the NWT tourism industry, one appointed member from each of the six First Nations Governments in the NWT and one appointed member from Industry, Tourism and Investment Department, Government of the Northwest Territories. View current Board of Directors.

Vision Statement

To develop a dynamic partnership of industry and government in support of our vital, viable and sustainable industry by marketing tourism and providing support to tourism operators and communities in the NWT in a fair and equitable manner.

Mission Statement

To support the development of a strong tourism industry in the Northwest Territories for the benefit of visitors, our communities and our people, while protecting our environment and the northern way of life.

Our Staff: How We Accomplish Our Mission

NWTT employs nine staff to address the marketing, communications and advocacy needs of its members, the GNWT and the NWT tourism sector.

Executive Director: responsible to the board of directors, oversees the delivery of all programs and services in support of the NWT tourism industry, provides leadership to NWT Tourism staff.

Marketing Director: promotes the NWT as a tourism destination domestically and internationally, develops and implements the annual marketing plan, works closely with the travel trade.

Communications Coordinator: co-ordinates media and member communications, provides story ideas and organizes FAM tours for our key media partners.

Marketing Partnerships Coordinator: provides assistance to the Marketing Director with the production of in-house marketing publications and works with members to provide them with unique marketing opportunities.

Marketing Coordinator: provides assistance to the Marketing Director with special events, FAM tours and other promotions.

Finance and Administration: performs daily financial and administrative duties, provides financial reporting and oversees the year end audit.

Call Centre Coordinator: responds to requests for travel information for toll-free, on-line and consumer show inquiries, compiles reports on statistical data, manages the sales leads program.

Call Centre Assistant: answers the more than 1800 phone, e-mail and fax requests per month for information about tourism in the NWT, coordinates timely mail-outs of promotional literature.

Administration and Membership Services: Updates contact information and handles website inquiries from NWTT members, provides assistance to Finance and Administration and performs office administration duties.

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