Give your business a boost! As a Northwest Territories Tourism (NWTT) member, you benefit from our many programs designed to support and promote your tourism business. We offer our members opportunities for discounted advertising and marketing support, co-op advertising buy-ins through web, consumer shows and print media and opportunities for professional development. NWTT also advocates on your behalf. Sign up and save today!

The Spectacular NWT Explorers’ Guide, our marketing and communications centrepiece, promotes the NWT around the world. In this annual publication potential visitors learn about our northern culture (past and present) including attractions, accommodations, amenities, regional and community information, events and maps.
Free listings feature the name and contact information for your tourism business, its location, a photo and a concise, informative write-up.

With your NWTT membership, you are entitled to a 10% discount (up to $100) on all paid advertising that you purchase to promote your operation plus complementary copies of the Guide.

NWTT purchases full-page, full-colour ads in a variety of fishing, hunting, outdoor adventure, touring and general interest magazines, newspapers and websites. NWTT members can capitalize on this spectacular global opportunity to feature their tourism business to a wider audience by purchasing space in these co-operative advertising endeavours.

Member ads are formatted to maintain a uniform “look and feel” and then embedded into the NWT Tourism full-page ads, giving the participating operators greater exposure.

For samples of co-operative advertisements, visit coopads.spectacularnwt.com.

NWTT also purchases bulk booth space at select Outdoor Adventure and Sportsmen’s shows. Save money when you attend these shows and benefit from a greater NWT presence.

NWTT members are entitled to a tourism business listing on spectacularnwt.com plus a link to their websites. Members enjoy password-only access to a special “Members” section on the website. For timely information sharing, members can update their own listings and photos for greater on-line exposure.

Also on the site is an ad system specifically created to target people by topic area. Members can take advantage of this to promote their website or profile. Download our Web Ad Rate Card (PDF, 1.6 MB) or view our Advertising page for more information.

Advertise your tourism business through the banner ad program in the monthly newsletter.

Produced both electronically and in hard copy, NWTT keeps its members up-to-date on the latest tourism news, issues and information as well as special events taking place in the NWT.

• Non-members pay a fee of $250 per year for access to sales leads.
• Automatic notification for sales leads (members can opt out if they do not want this option)

NWTT’s marketing activities uncover and create spectacular business opportunities for members. All enquiries are categorized in a number of areas and placed in a database.

Sales leads are now available as they enter into the system from the website or call centre. NWTT members can take advantage of these names in real time for their own marketing and benefit from NWTT’s support in turning them into new business for the territory.

The fulfillment centre prepares and distributes regular reports which keep members up to date on the latest enquiry trends. Reports contain information such as: sectors of interest to enquirers, how enquirers heard about the NWT, how they contacted us, traffic on our website, etc.

For more information about Northwest Territories Tourism's marketing endeavours, please visit marketing.spectacularnwt.com.

NWTT hosts Media and Trade Familiarization (FAM) Tours throughout the year showcasing the spectacular attractions, facilities and services available in the NWT. The purpose of a FAM tour is to give travel media or travel agents the opportunity to experience NWT tourism product first hand. The main idea behind FAM tours is to get better information about NWT tourism product dispersed to large numbers of people.

All NWTT members have the opportunity to participate in FAM tours, based on the criteria set for each tour.

Where NWTT goes, you go! We promote your tourism business at trade shows in Canada and around the world – Japan, the United States, Germany – by displaying your posters and brochures at our booth.

Are you attending a trade show!? We offer our members access to our Spectacular NWT banners and posters to help attract that extra attention for you at consumer trade shows.

NWTT members have a spectacular “AD”vantage. Through the NWTT agency of record (AOR), NWTT members qualify for professional marketing, design and web-related services at a discount. Contact NWTT for AOR services and rate card. See the Special Offers page for more details.

Each year we hold professional workshops and seminars in conjunction with our Annual General Meeting (AGM). NWTT encourages all NWTT members to attend. This forum gives us the opportunity to present training and information sessions relevant to your tourism business as well as to share our achievements in the sector and our plans for the upcoming year. We value the experiences and insights of our membership to inform and guide us, because we’re your tourism association.

Stay up to date on new tourism trends. To advance professional development in tourism businesses, NWTT has valuable resources which are made available at no cost to NWTT members.

NWTT wants to hear from its membership about issues that affect tourism businesses and the tourism sector. With your information, we can advocate for your needs. NWTT works closely with the Tourism Industry Association of Canada (TIAC) on issues of national interest and meets each year with Legislators to discuss issues on tourism.

NWTT provides leadership and raises the profile of the tourism industry in the NWT through media, public relations and networking. We work cooperatively with government and the private sector on initiatives that improve facilities, services and attractions.

NWTT partners with other tourism industry organizations - the Canadian Tourism Commission (CTC), Travel Yukon, Nunavut Tourism, Travel Alberta and Tourism BC - on projects that benefit the entire NWT as a growing and vibrant tourism destination, a great place to work, play and visit.

At the same time, NWTT keeps its members up-to-date on the bigger picture of tourism in Canada and around the world.

• One paid membership allows you to have one listing in the Explorer’s Guide and one listing on the spectacularnwt website.
• Membership is due on April 1 each year.
• Member privileges will be suspended after April 30 for non-payment of membership fees and will be reinstated when membership fees have been paid.
• Members wishing to vote, either in person or by proxy, must have paid their dues no later than July 31.